THE SHAME OF HELVETICA 

Good morning, apostrophe accolytes. 

Today we are going to discuss HELVETICA.

It seems that the font Helvetica was originally called NEUE HAAS GROTESK.

It is therefore deemed, by the Apostrophe Society, that the font Helvetica must be, from now on, called GROTESK for short.   Please say this aloud whenever encountering the font in public.

HERE IS HELVETICA

AND HERE IS A SLIDESHOW OF HELVETICA (and the original article): 

https://www.cnn.com/style/article/helvetica-60-years/index.html

And what do we say?  

GROTESK!!!!!